Nintendo’s recent box-art is a big step up

Have you noticed how undeniably good Nintendo’s section in a game store looks in recent years? Whether you have or haven’t, you’ve probably unconsciously found yourself drawn to that shelf more than a couple of times.
This is in no small part thanks to the bold, bright, masterfully pieced together box-arts that first-party Nintendo Switch titles boast.

It wasn’t always this way, of course. With the release of the Switch, Nintendo seems to have put a much greater focus on presentation and ensuring that designers follow a definite formula of tightly packed, colourful covers.
The goal is to create a “busy” scene. I say busy rather loosely, as while these pieces are technically packed with information, there is a hell of an amount of clever use of space and colour at play here.
How it comes together at the end is rather unlike the approach most other companies go for however, often leaving no breathing room in the usual sense, but rather packing the scene to the brim and simply making some objects more important than others.
It takes real skill to pull off what they do, and seeing Nintendo take advantage of pushing their brand and identity in this way speaks volumes of the good mental shift that has happened in there lately. Continue reading Nintendo’s recent box-art is a big step up

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